Effective Tweeting

I Tweet, therefore I am

You are what?  Visible to your followers? Are you certain of that? Maybe, if they are reading every post to their Twitter feed. 

Are they engaged with you? Do they RT (retweet), share, or respond to your tweets? 

How do you add VALUE to your tweets so your followers read your tweets and look forward to them, and want to come back for more?



Here are a few ideas:

• Add a link to your tweets that takes your followers to a relevant place.  Perhaps it's your new blog page, your company's website, an offer to sign up for product samples, a useful instructional video, a healthy eating recipe with grocery list, or an interesting article. 

• Be sure to track and monitor the results of your tweet.  What did you say in your tweet that generated your followers to click onto the link and check out your offer?  Try out a few different tweets and determine which one was most effective and why.

• Promote what your company is doing.  So many times we're just bombarded with "buy this, this is on sale, limited time only, don't miss out" messages.  Step back for a moment and tweet about the charity basketball game your company just participated in, or how you helped seniors in your local community by raking their lawn. 

• It's also ok to tell us about an award that was received for community service, or being an organization that is committed to using sustainable resources.  Tweet your own horn!

(C) Amy Gajewski, 2014